Cookie Statement

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work more efficiently and to provide reporting information.

First-party cookies are set by the website owner (in this case, PSP Metrics).

Third-party cookies are set by external service providers rather than the website owner. These cookies enable third-party features and functionality on our website, such as analytics tracking, contact forms, and content delivery services. The companies that place these cookies can identify your device when you visit both our website and other websites that use their services.

We use first-party and third-party cookies for several reasons:

• Essential Operations: Some cookies are required for technical or security reasons for our Services to operate properly

• Performance Enhancement: To improve website functionality and user experience

• Analytics: To understand how our Services are used and to improve them

• Form Management: To enable contact forms and lead capture functionality

• Content Delivery: To efficiently deliver website content and resources

3.1 Essential Cookies. These cookies are strictly necessary to provide you with our Services and to use website features securely. Without these cookies, the Services cannot function properly. These cookies do not require consent, as they are essential for the operation of our Services. You cannot refuse these cookies without impacting the functionality of our Services; however, you can block or delete them by changing your browser settings, though this may degrade your experience.

Cookie Name	Provider	Purpose	Duration
__cf_bm	Cloudflare/HubSpot	Bot management and security protection for form and analytics services	1 hour
_cfuvid	Calendly/HubSpot	Session tracking to optimize user experience and maintain session consistency	Session
__hssrc	HubSpot	Detects if visitor has restarted their browser for a new session	Session
__hssc	HubSpot	Session tracking including domain, page view count, and session timestamps	1 hour

3.2 Analytics & Performance Cookies. These cookies collect information about how visitors use our Services, such as which pages are visited most often and how users navigate through our site. This information helps us improve how our Services work and understand user behavior patterns. Consent is required for these cookies under GDPR and other privacy regulations. All information collected is aggregated and helps us analyze website performance, count visits, identify traffic sources, and understand which content is most valuable to our users.

Cookie Name	Provider	Purpose	Duration	How to Opt-Out
__hstc	HubSpot	Main visitor tracking cookie containing domain, timestamps for first visit, last visit, current visit, and session count	6 months	HubSpot Privacy Settings
hubspotutk	HubSpot	Visitor identification for contact deduplication and lead tracking	6 months	HubSpot Privacy Settings
_ga	Google Analytics	Calculates visitor, session, and campaign data for analytics reporting with a randomly generated visitor ID	1 year 1 month 4 days	Google Analytics Opt-out
_ga*	Google Analytics	Stores and counts page views for enhanced analytics tracking	1 year 1 month 4 days	Google Analytics Opt-out

We work with trusted partners who may set cookies through our Services:

HubSpot. Provides CRM, forms, analytics, and marketing automation, and processes visitor data to deliver those services. You can manage HubSpot tracking preferences through their privacy settings. Privacy Policy: https://legal.hubspot.com/privacy-policy

Google Analytics. Provides website analytics and reporting and processes aggregated usage data to provide website performance insights. Opt out using the Google Analytics Opt-out Browser Add-on. Privacy Policy: https://policies.google.com/privacy

Cloudflare. Provides content delivery network, security, and bot protection services, and processes connection data for security and performance optimization. These cookies are required for site security and cannot be disabled. Privacy Policy: https://www.cloudflare.com/privacypolicy/

You have several options to control or limit how we and our partners use cookies.

Cookie Banner & Consent Manager. When you first visit, you will see a banner. You can update your preferences at any time using the link at the bottom of every page.

Browser Settings. You can adjust cookies directly in your browser:

• Chrome: Settings > Privacy and security > Cookies and other site data

• Firefox: Settings > Privacy & Security > Cookies and Site Data

• Safari: Preferences > Privacy > Cookies and website data

• Edge: Settings > Cookies and site permissions

Disabling essential cookies may prevent parts of our site from working properly.

Third-Party Opt-Outs. You can opt out of Google Analytics tracking at https://tools.google.com/dlpage/gaoptout, manage HubSpot preferences through your HubSpot privacy settings, and manage general advertising cookies, if applicable, at http://www.aboutads.info/choices/.

Mobile Device Settings. For mobile advertising identifiers: on iOS, go to Settings > Privacy & Security > Apple Advertising > Limit Ad Tracking; on Android, go to Settings > Google > Ads > Opt out of Ads Personalization.

Under the General Data Protection Regulation (GDPR) and other privacy laws, we must obtain your consent before using non-essential cookies (specifically, our analytics cookies). Consent must be:

• Freely given: You have a genuine choice

• Specific: You can consent to particular types of cookies

• Informed: You have clear information about what data will be collected, how it will be used, and who will have access to it

• Unambiguous: Your consent is clear and positive

You can withdraw your consent at any time by using our Cookie Consent Manager, adjusting your browser settings, or contacting us at privacy@pspmetrics.com.

Our Services are not intended for children under 16. We do not knowingly collect personal information from children under 16 through cookies or otherwise.

We retain cookie data for the periods specified in the cookie tables above:

• Session cookies: Expire when you close your browser

• Short-term cookies: Are automatically deleted after one hour

• Analytics cookies: Are retained for 6 months to 1 year to provide meaningful trend analysis

• Long-term tracking cookies: Help us understand usage trends over time

Some of our service providers (Google Analytics, HubSpot) may process cookie data outside your country. We ensure appropriate safeguards are in place for such transfers in accordance with applicable privacy laws, including Standard Contractual Clauses where required.

We implement appropriate technical and organizational measures to protect cookie data against unauthorized access, alteration, disclosure, or destruction. Our third-party providers are also required to maintain adequate security measures.

We may update this Cookie Statement from time to time to reflect changes in our cookie practices, legal requirements, technological developments, or our business operations and service providers. Please check this statement periodically for updates; the "Last Updated" date at the top indicates when this statement was last revised. For material changes, we may notify you by email or through a prominent notice on our Services.

Under applicable privacy laws, you may have the following rights regarding data collected through cookies:

• Access: Request information about cookie data we hold about you

• Rectification: Request correction of inaccurate cookie data

• Erasure: Request deletion of cookie data (subject to legal basis)

• Portability: Request transfer of cookie data to another provider

• Objection: Object to the processing of cookie data for certain purposes

• Restriction: Request limitation of cookie data processing

To exercise these rights, contact us at privacy@pspmetrics.com. For more details, see our Privacy Policy on our website.

This Cookie Statement complies with the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA/CPRA), the ePrivacy Directive, and other applicable regional privacy laws.